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Marni to Stage Show in Tokyo on Feb. 1

Marni to Stage Show in Tokyo on Feb. 1

MILAN — According to the creative director of the Italian company, Francesco Risso, his autumn 2023 collection for Marni will be unveiled in Tokyo.

This supports a report from the WWD from October.

The performance is scheduled on February 1 at 8 p.m. local time.

“To be present in the epicenters of our communities and not in some remote or isolated place,” stressed Risso. There should be space for about 2,500 people at the show. Japan has historically been one of the most significant markets for Marni. Chief Executive Officer Barbara Cal stated that data over the past few days show an overachievement compared to forecasts and that Marni is expected to report a 30 percent increase in sales in Japan compared to 2021 in a joint interview with Risso.

According to the executive, 23 percent of total sales come from Japan. Marni’s global revenues are rising by 31% in 2022 compared to 2021, but Cal declined to disclose an estimate of global sales before the official announcement at the end of the fiscal year. The first quarter of 2023 is anticipated to see this.

Although parent company OTB does not break out revenues by brands, market sources estimate that Marni sales will exceed 220 million euros in 2021. Cal credited the brand’s strong performance across all categories for its global growth, emphasizing that the gains were made “in a healthy way.”Risso grinned and said, “I like this balance. There is no worry that we are relying on a single bag.

There are currently 28 Marni points of sale in Japan, including two freestanding stores, 23 shops-in-shops, and three outlets. A branch of the brand first opened there in 2000. After the first unit in Omotesando, which debuted in 2019, a second flagship in Tokyo will open within the next two years, added Cal. The new store concept for Risso will be introduced, emphasizing the locations as creative hubs and the brand’s connections to art. The concept was first introduced in Milan on Via Montenapoleone during the Salone del Mobile in June.

Cal emphasized that Marni is positioned on the luxury floors of department stores ranging from Isetan to Takashimaya and that the spaces in these stores are being expanded to give more visibility to all Marni categories.

Business is undoubtedly a factor, but Risso also emphasized the significant impact the nation and its culture have on his sense of design. Before the epidemic, Risso used to visit Japan two or three times a year, and he recently made it back. “I finally managed to return to Japan a month ago and it was a very nice and enlightening trip,” he said. I’m quite connected to Japan.” He claimed to be “in love with Tokyo architecture from the 1960s.”

In September, during New York City’s fashion week, Risso held his first presentation for Marni. He later stated that the purpose of the Tokyo exhibition would be to “enjoy that area, as we did in New York.” We don’t want to lose our connection to the city. The first stop on a series of traveling exhibitions was New York. Risso stated that he has four planned, but that he is still unsure of the locations for the remaining two performances. The plan is to present again in Milan in 2024, the year the company celebrates its 30th anniversary and where its headquarters are located.

Under the Joralemon Tunnel in Brooklyn, the Marni event in New York included a star-studded front row that included Madonna, Kendall Jenner, Doja Cat, and James Harden, among others, and was accompanied by music by Dev Hynes and The String Orchestra of Brooklyn.

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Hynes will perform in Tokyo as well, but according to Risso, there will also be collaborations with Japanese musicians, artists, and artists “through osmosis, in a strong engagement and exchange.” He stated it had “a deep link with the creativity of the collection,” despite the fact that he is withholding the identity of the location at the moment. Risso will urge housemates to walk the runway with models, much like he did in New York.

He can “learn about the cultures of many nations, forge lasting relationships, and comprehend what individuals are attracted to” through travel. What I refer to as a gray area has always attracted me, he added. Risso gave the “surprising, wonderful sensation” of walking in complete darkness through the Tamagawa Daishi temple as an illustration. “This reveals a lot about Japanese society.”

Following Consuelo Castiglioni as artistic director of the brand, Risso joined Marni in 2016 and debuted his first collection for the brand’s fall 2017 collection. After acquiring a 61 percent stake in the Italian clothing manufacturer Marni three years prior, Rosso’s OTB group fully acquired the company in 2015. Risso has contributed clashing prints, brilliant colors, deconstructed silhouettes, generous volumes, and asymmetrical cuts to Marni. His previous experiences include working for the Prada Group and spells at Anna Molinari, Alessandro Dell’Acqua, and Malo. The designer typically adds naif or grungy feelings to the designs, which have a young and rebellious attitude. She is particularly intrigued to surrealism.

According to Risso, he is adopting “quality that must endure over time, discipline, as well as the abilities and perseverance required to make remarkable items. I believe that cynicism and Brutalism have had their fill. I don’t want to design things that are cruel to human expression. My goal is to dress people, but I don’t work in a vacuum; I consider our surroundings as well as trying to make a pleasant and comfortable world.

To bring life to other locations and support our friends and communities around the world, I made the decision a year ago to organize a series of touring events with our staff and a band, said Risso. He added, “But these are not repeated shows.

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