Popilush CEO Eve DeMartine: Her top five tips for seamless styling

Popilush has been the talk of the town from influencers on social media gushing over its seamless silhouette to A-list celebrities like Lizzo donning the brand on her birthday.

 

The viral clothing brand’s CEO, Eve DeMartine, gave the rundown on how she’s taking fashion by storm from office siren to nightclub dancing queen — and everything in between.

 

 

Eve revealed that she loves the versatility of the Popilush Shapewear Square Neck Slimming Midi Work Dress, $89, making it one of her favorites.

“This is the perfect ‘Desk to Date’ look,” she said. “Start with a blazer and pull your hair up for a professional touch.

 

“As the night falls, switch to sexy heels and add your favorite lipstick — you’re ready to impress.”

 

For those with a larger chest, Eve’s Popilush go-to is the Shapewear Full Coverage Plunging Lace Slimming Bodysuit, which is sold for $89.

 

Eve added that the piece is perfect for bustier women seeking a full-coverage look.

 

“Pair it with a full-length, oversized jacket and a sleek, fitted leather skirt for an effortlessly chic look that shapes and flatters your figure,” she said. “You’ll be sure to turn heads and steal the spotlight.”

 

Eve gushed that Popilush isn’t just for day to night, she also swears by their leisure pieces.

 

She called the Shapewear Body-Sculpting Halter Neck Jumpsuit, $69, a way to stay on trend with an all-purpose number.

 

“[The jumpsuit] is a simple yet trendy option for various occasions, from travel and nights out to loungewear and casual everyday wear,” she said.

 

“Pair it with white sneakers and cropped jeans jacket, or opt for your favorite boots and a cozy jacket for a chic fall look.”

 

Shapewear Faux Nubuck Bodycon Sculpting Slit Midi Dress is another pick for versatility in Eve’s closet.

 

The buttery-soft ensemble has a side slit with built-in shapewear shorts for added support — steering clear of any wardrobe malfunctions.

 

Eve recommended the frock as a base point to create a variety of looks in one versatile piece — getting the most bang for your buck.

 

“Pair it with a sleek blazer or elegant coat and heels for a polished look, or dress it down with a casual jean jacket and sandals or sneakers,” she said.

 

“For a fun twist, layer it with a chic graphic tee tied at the waist for a trendy, laid-back vibe.”

 

Eve also loves Popilush’s Shapewear Faux Leather Lace Balconette Sculpting Bodysuit — a smooth corset top with a built-in bra for that peek-a-boo effect without the stress of a wardrobe malfunction.

 

“[The Bodysuit] is the ideal companion for your favorite mini skirt, oversized blazer, or even a pair of jeans, adding a bold touch to any outfit,” she said.

 

Skin tight fashion has made a comeback, with brands like Eve DeMartine’s Popilush and Kim Kardashian’s Skims seeing rapid growth in the business of fashion.

 

Eve’s shapewear solutions differ from traditional curve-hugging getups, requiring no additional shapewear purchase as the flattering compression is included in each piece.

 

The CEO said her journey as a mother and entrepreneur paved the way for her current style dynasty.

 

“I was inspired to start Popilush because of my own personal experience as a busy mom of twins. I often struggled to find clothes that made me feel comfortable and confident at the same time,” she told Park Magazine.

 

“Body-hugging dresses were popular, but they didn’t offer the support I needed for different body shapes. One day, after trying on a shaping bodysuit under one of those dresses, I had a ‘wow’ moment — the combination gave me the confidence I had been looking for.”

 

Popilush has seen exponential growth, with the Gross Market Value being at $1M in 2022 to $61M in 2023 according to a press release.